A small beauty studio does not need a warehouse of merch. It needs a few pieces that make the team look like a team and put the studio's name somewhere clients will see it again. Here is what we see working for lash, nail and brow studios.
1. Matching tops for the team
When everyone behind the chair is wearing the studio's name, the room looks established, and new clients notice. A fitted V-neck in black or a brand color, with the logo on the left chest, is the safe choice: it looks clean under a ring light and it photographs well for your Instagram.
2. Something clients carry out the door
A canvas tote with your logo is the piece that keeps working after the appointment. Clients use them for aftercare kits, retail products, or just to carry their things, and every time it goes to the gym or the grocery store your studio's name goes with it. Totes also make good giveaways for a grand opening or a client-appreciation day.
3. A hat for the days off-duty
Ponytail trucker caps are open at the back, so they work with long hair and high ponytails, which is exactly who is wearing them in this business. They are popular with teams for events, pop-ups and content days.
The starter set
The Glam Squad bundle puts all three together: 4 V-neck tees, 4 ponytail caps and 4 canvas totes, printed in full color with your logo or studio name, for $189. That is about $15.75 a piece, and shipping is free. Every color in your logo prints at no extra cost, so a soft gradient or a detailed lash logo is not a problem.
Does your logo work for printing?
Almost always. A PNG or a vector file is ideal, and if all you have is what is on your Instagram, send it to us anyway and we will tell you whether it is sharp enough. You will see a free mockup by email within 12 hours, on the real garments, before anything is printed.
Bigger team or more to sell?
If you want merch to sell in the studio, the Boutique bundle is 10 tees and 10 totes for $249. For a team that also needs polos and hats for events, look at She Means Business. You can compare them all on one page: custom logo bundles.
We are a small family shop in Dallas, Texas. Text us at (469) 368-5805 with any question before you order.